Tuesday, September 24, 2013

Is it Really High End Jewelry?


 
Watermelon tourmaline ring
 

What would you say is high end jewelry? Is it jewelry with a name, Cartier, Harry Winston, Tiffany, or is it something intrinsically associated with the quality of the construction, materials and design? Maybe it’s a little of both. High end jewelry to me has quality construction and materials and of course an appealing design. It is usually a piece that is made to last. It doesn’t require a lot of sales hype and as soon as a sales person tells me it is rare I know they are just giving me a pitch.

 

Deep color may indicate irradiation or other treatments
 
 
If you search on the internet using the term high end jewelry you will basically get everyone who sells jewelry. From De Beers to Amazon.com everyone is claiming that their jewelry is high end. This obviously leads me to believe that the concept of high end jewelry is very open to interpretation. Most of course are using gold, silver and platinum. Others believe that their innovative designs lead them to be purveyors of high end jewelry. The most important point to remember is high end doesn’t necessarily mean high price.

 

Tourmaline comes in a multitude of colors
 
 
Quality jewelry comes in many shapes and sizes. Knowing your product prior to purchase is the best way to ensure that your money is well spent. A fine example of gemstones that are more hype than high end is the tourmaline. I’ve seen tourmaline being sold on-line and at parties where the seller touts its value. Sellers claim it is a rare gemstone. In reality it is a semi-precious gemstone and can be found in plentiful supplies. Many tourmaline stones are irradiated or heat treated to intensify their color. Set in ten carat gold rings of pink tourmaline are pretty but mid-quality at best. Most tourmaline on the market is not natural, a natural stone increases the price considerably. If you purchased a tourmaline ring of significant carat weight in a gold setting chances are you’re paying for the gold not the stone.

 

Tourmaline can be green and set in silver for the bargain hunter
 
 
It is also best to be careful of any seller who may use a misleading name. Sometimes the name is to indicate where the gemstone was mined other times it is to make the gemstone appear more exotic in origin. Always look for natural stones if possible and if your wallet will allow it. The most important point is when purchasing high end jewelry make sure it is what the seller says it is, not a lesser quality item. Don’t let their sales pitch enthrall you into spending more than it is worth. The best way to determine if a piece of jewelry is of value is to ask the seller if they would allow you to trade up and how much they would give you in trade. If they refuse or it is a fraction of what they are asking then maybe it isn’t as high end as they are claiming.
 
Sometimes you can get all colors of tourmaline set in an innovative design

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