Thursday, April 4, 2013

Running an Internet Store

Pictures this good aren't an accident

Contrary to popular belief, running a store on the internet isn’t all sunshine and roses. There is actual work involved and those who think it is easy haven’t tried it. An internet store is like any other retail store. You must provide a product, at a reasonable price and have that item in stock. While many believe you simply post an item and wait for the sales to roll in, there is a lot of unseen work involved.


Nothing can be posted without pictures, and nothing will sell without good pictures. This actually requires studio work, sizing on Photoshop and other considerations. You can’t just take a picture with your iPhone and hope that someone will buy your product. Just as photographers take the time and effort to produce good quality photos for advertising, you need similar photos for your web store. This takes time and energy, not to mention expensive equipment and lighting. Take my word for it, putting out jewelry in a display cabinet is far easier, I’ve done both.


You can use your iPhone but the quality isn't as good
An internet store has the same concerns of a retail establishment. Inventory, pricing, stocked items, trends and hot or not so hot sellers all effect retailers equally. When selling items on the internet you have the added consideration of packaging and shipping. Not always an easy decision. Believe it or not, the United States Postal Service is the most reliable and reasonably priced shipper in my area. UPS and Federal Express have both dropped the ball on numerous occasions and at great expense.


Business is business and if you want to be successful in business you need to work at it. Whether it is a retail brick and mortar store or an internet store you must treat it with respect and put in the labor. Nothing happens overnight and a lackadaisical attitude will work with neither. So if you have an internet store, remember its work. If you have a brick and mortar location, don’t think an internet retailer isn’t working and if you have both, I know you’re working…a lot.

1 comment:

  1. Just love to follow your blog. Good designs. Thanks for sharing!