Today is a leap year, something that doesn’t happen every year and in fact, it’s a pretty rare event. We have to add an additional day every four year in order to catch up, or something like that. Apparently the earth doesn’t travel around the sun in a precise 365 day pattern. People that are born on a leap year day will only have that special day roll around 25% of the time. I guess that mean you would be celebrating your birthday a lot less, bummer. On the plus side when you’re 100 years old you will only have celebrated 25 birthdays, that’s a pretty youthful centenarian. I was thinking that a person born on February 29th is actually born on March 1st because normally this date is actually noted as March 1st. So having to pick your birthday as either February 28th or March 1st isn’t so bad. The month can be picked based on the birthstone that is most attractive.
For all those procrastinators out there, this leap day gives you one more day to do the books or to get something done in the month of February. Procrastination is a major part of business. I’m not advocating for it, I just know that once in a while it happens. For me, regardless of whether it’s a leap day I will still have to pack up supplies for a trunk show. Thursday is a scheduled trunk show day and there is a lot of work to be done. Loading displays, packaging and of course the jewelry, it also takes some time to set everything up and if you’re like me, you can be very particular.
Trunk shows give me an opportunity to do a little inventory and to see where I’m lacking in selection. Bringing all your wares out to be viewed also helps to get feedback on what is selling and what is not. Customers will give you feedback if you simply talk to them. Since we have an extra day, why not take advantage and work a little with your customers. Customers are a wealth of information and can help your business define where it is going. So instead of procrastinating, use your time to ask what needs to be done, how to do it and what your customer think of your inventory. This will allow you to start off March with a little more information and energy then February. So have some fun with your leap year day and maybe make some changes.