Tuesday, November 27, 2012

Cyber Monday

Isn't shopping fun?


There is a lot of hullabaloo about Black Friday and Cyber Monday. These are traditionally the days that retailers do a lot of business. Many large stores such as Wal-Mart, Target and Toys-r-us moved up their Black Friday sales to start on Thursday. Does this mean that there is no longer a Black Friday? I personally avoid these sales but I know from the news and the traffic around town that many people dive head first into shopping the day after Thanksgiving.

 

Cyber Monday came about because a lot of people either weren’t willing to stand in line all night for a flat screen TV for a dollar, or they did and missed out. Apparently you have to get up pretty early to get the best deals. These sales work well because the retailer has a finite number of great deals and they instill a sense of urgency. This doesn’t happen as much with Cyber Monday. The deals, while limited, are on-line and available for purchase.

 
 
 
Many on-line stores offer specials and once the special is gone it is taken down. When a sale is taken down and you didn’t see it, it doesn’t feel as painful to have missed out, at least in theory. If you are an on-line store I hope you did well on Cyber Monday. I know that my store did well but we did have some items on sale all day. While brick and mortar stores have only a few items at the best price, I had a popular item at a discount all day. I’m hoping everyone got one who was interested.

 

Personally I think on-line shopping is the way to go. I saw a video posted on Facebook over the weekend showing shopper at a Wal-Mart crowding and shoving each other for prepaid cell phones. This got me to thinking, if people act this way for a cell phone, what will happen to civilization if we run out of clean water and food. I used to think that people who owned guns and knew how to use them would do well in a zombie apocalypse, now I think it’s the Black Friday shoppers. We’ll have to wait and see. In the meantime I’m shopping for my doomsday bunker on-line.
 

How fitting!

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