There are many forms of advertising on the internet. Even a blog is one form of advertising, I write about my business, my book or what interests me and other read about it. I can give my view about a product or an event. Many people love to read blogs just for this reason. It’s nice to hear what others think about something. A travel blog can give you the ups and downs of a particular site before you visit. A product review can let you know the pros and cons before you buy. I know I read a lot of reviews before I consider buying tickets or products or going somewhere. People are becoming involved with other people’s lives and the internet is a great facilitator.
Social media sites are becoming great places to get information. If you don’t know where you can get something you can always ask a friend. If you have a lot of friends, you will get a lot of answers. A You Tube video can help explain how to do something or what a product is all about. How many people have gone to You Tube to watch a “how-to” video on computer software, iPhones or other technology gadgets? When I was shopping around for a new netbook years ago I scanned the videos on You Tube to research each one. They discussed features, ease of start up and had tutorials on operation. It was free information, it was also advertising.
Many business people are making videos, ads and other forms of advertising and displaying them on the internet. The audience is massive and the cost is relatively low. There is even a website called “Fiver” that has an impressive list of people who will do something for you for just five dollars. The site is usually advertising orientated with pretty girls, cartoon characters and even cute kids and pets who will say whatever you want in a 30 second or less ad for just five dollars. Some of the work is quite impressive for a mere five dollar bill and others are downright silly. So even if you don’t have the time to make your own video, there is a place on the internet to find someone who will, for a nominal fee.
Advertising is one of the most important aspects of business and the days of advertising companies being the only source for an ad are gone. While large companies pay millions of dollars to companies to develop ad campaigns and buy time slots on network television, many companies don’t have this kind of budget. Most of us are advertising on a shoe string. But just because you don’t have a huge budget doesn’t mean you can’t get some advertising out there. Be creative, create word of mouth amongst your friends and acquaintances, be a little daring. You don’t have to spend a fortune you just need to be catchy. There are jingles and television ads by local companies that I saw as a kid and still remember to this day. They didn’t use a high priced Madison Avenue advertiser yet it reached their audience and created memorable advertising and isn’t this what we are striving for with our advertising dollars?