Monday, February 27, 2012

Men Love Watches

Those of you who have been reading my blog know that I’m married. My husband does not wear any jewelry, I know, blasphemy! But he has a love of watches. I really wouldn’t put watches in the same category as jewelry, even though many watches are similar  to jewelry. I have a David Yurman watch that is really a diamond bracelet but is both functional and beautiful. My husband has his favorites and he is relatively tame when it comes to design. I don’t think he’s going for the diamond encrusted oversized dial watch, but he loves classic designs. I’ve put him in charge of picking out some of the styles that we will carry. I hope my husband understand the gravity of this position.

I’ve always been the one to have the final say in what goes in the store. He’s shown me some beautiful pieces and some really fabulous stuff, but I always have the last word. It’s not that he hasn’t found some really cool stuff; it just hasn’t all been really cool. He admitted the other day that he is never quite sure what looks good or what will be appealing in women’s jewelry. It’s not that I’m some great arbitrator of taste, but since I’m a woman who is involved in fashion personally, I just have a slightly better idea. Taste really is a personal thing, what appeals to one person may not appeal to another. It’s hard to decide what goes in your store and what won’t make the cut. You have to be selective but also understanding of what fashion trends are going to be popular. You can have the best taste in the world but if you don’t have the hottest trend, you will get left behind.

For many years I would cruise the local jewelry stores to see what was available. Many jewelry stores sell a lot of the same things. You have to have the staples of basic jewelry and the really innovative stores also sell jewelry that is a little off the beaten track. It’s good to have a selection. When it comes to jewelry I know, with watches I’m not so sure. Watches should be functional because they truly have a purpose. But they are also an accessory that should have some style. I get confused in this department, hence the reason that I am letting my husband take the lead. Just as he gets confused with women’s jewelry, I get confused with watches. I have a tendency to lean towards watches that have a lot of bling and that may not necessarily translate into sales.

So for now I’m letting him pick the watches. He picks them based on his own inner compass of what will be liked and what will sell. I’m not sure how he does it but he does. The watch selection has yet to make it in its entirety on our website, like everything in business, it’s a work in progress. I’m hoping that some day we will have women’s watches because for right now it’s all men’s watches, when we do, watch for the bling because that will probably be my doing.

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