Friday, August 26, 2011

What a Girl Wants, What a Girl Needs

Okay, if I was successful with this title, this song is now rolling around in your head like it’s rolling around in mine. This was not my intention when I started thinking about what I needed for a fall update of my jewelry wardrobe. Unfortunately, this song popped into my head and I cannot get it out, no matter how hard I try.

The want-need debate is a huge factor to most of us due to budgetary concerns. The truth of the matter is, needs got nothing to do with it. We buy because we want. We can justify the purchase regardless. As long as the purchase is logical, will work with our existing jewelry and clothing, it won’t “wipe out the nest egg,” and will be long term pieces that will last a life time, I say go for it! Here are a few tips to make the job easier.

First we look for quality. Quality doesn’t necessarily mean diamonds and platinum. Quality is the essential character of the jewelry piece. You should ask the question, is the craftsmanship good? When you pick up the piece and hold it in your hand, does it feel solid? A solid feel is a direct reflection of the amount of precious metal in the piece. Chains that feel flimsy, regardless of metal type, are flimsy and can snap with a small amount of pressure. I purchased a ring many years ago from a major mall jewelry retailer that was so thin and brittle the ring band actually broke in the middle after two or three times of wearing the ring. When I brought the ring back they refunded my money and their only explanation for the break was, “you get what you pay for.” I assumed they meant that the ring was poor quality because of the low price. I say, not necessarily true. Poor craftsmanship and inferior materials made the ring poor quality, not the price.

As an example, our website carries many fine sterling silver and pure silver pieces. Many have semiprecious stones. These rings are not $500 or more, they are featured on our website for around $100-$120. The craftsmanship is incredible and the gemstones are bright and well cut, and around two carats! Yet some people stray away because they think the price denotes quality. Learn quality and price will no longer matter. Certificates are useless if they only jack up the price.

Next, look for longevity. How will you wear this piece and will it fit into your jewelry wardrobe long term. I’ve found that I’ve made a successful long term purchase when my daughter admires and covets the piece. This shows that not only did I make a purchase I am happy with, but another generation also finds it attractive. Being able to pass jewelry down to your children reflects the pieces ability to be attractive to multiple generations, longevity. If a piece can be worn and admired for years by you, and then your descendents, you’ve probably picked something with a long life span.

Remember, when purchasing what you want, always keep in mind the concepts of quality and longevity, and you can purchase pieces that you will “Oh” so need.

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