Monday, August 29, 2011

Just a Little Kiss

I’ve recently added Hershey Kiss jewelry to our website. I thought they were very cute and a whimsical way to wear jewelry. To me, they say “I don’t take myself too seriously, I want to have fun.” The Kiss jewelry has been well received because many women may feel the same way. They look at them as a casual addition to their jewelry wardrobe. The Kisses are perfect with jeans or a summer dress. The interesting thing about these Kisses has been the reception by younger women.

A vast majority of our sales have been to the 20 something crowd and even high school and middle school young ladies. I’m a little shocked. I thought of my friends when I made this purchasing decision, not their daughters. It is sometimes amazing to me what our children will like and what they will dislike.

The Hershey Kiss has been an iconic symbol in American candy for many years. Recently one of our jewelers secured the right to style jewelry using the Hershey Kiss. The most recognizable piece is the Hershey Kiss pendant fashioned from sterling silver. To me, it looks exactly like the little foil wrapped candy. The jeweler who manufactures these pieces took into consideration the possibility that different styles would be needed in order to appeal to a wide audience. This is why the jeweler also makes the Hershey Kiss jewelry in earrings, rings, bracelets and a multitude of different precious metals. Any piece in this line can be ordered in sterling silver, yellow gold, white gold and rose gold. And if you didn’t think they could top that, they also make their Hershey Kiss jewelry studded with cubic zirconia and real diamonds!

I am always astonished with the creativity of designers and jewelers. To take an American classic candy and turn it into jewelry is truly ingenious and my hats off to them. Now all I need is just a little kiss.

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